Our on line digital footprint is something that will be increasingly important – OK, it already is. Both potentially detrimental and positive, depending on how we manage it. It’s already there, if you know it or don’t. So you might just as well be in charge.

To give ourselves the most reasonable and supportive chance to keep it positive we should maintain our own domain name. This way we have the most control over the nature of our virtual persona. This isn’t an expensive exercise and the world is still on the up-ramp.

Given that the pool of domain names which match regular names is limited, they will increasingly become a keenly sought after commodity. Even now the more desirable names are changing hands for multi millions of dollars. The trend will soon enough filter down to personal named domains. The auction for “jennifersmith.com” is sure to be a keenly fought and expensive proposition.

How soon then will we be naming our children based on the domain names we own rather than to remember past relatives and family traditions?

How soon before inheriting the family domain names becomes something to fight over at the reading of the will?

Fantasy proposition? Maybe not so much as you might think?